TickleBee Knits Logo

Client Name: Tickle Bee Knits

Design Problem:

The client was in the early stages of starting a business in which she would create and sell original knitting patterns. She desired a logo that would ultimately represent the fun and playful nature of her patterns. Because her children loved to play a game called “Tickle Bee” she decided to name her business after it. My design problem was to design a logo that reflected the fun-loving and care-free nature of my client’s children and knitting patterns.


Bees are not known for being fun or playful creatures. Given that the name of the company, deciding how to shift the image from pesky inset to a fun and inviting mascot was my main challenge. I began with a friendly design concept using soft lines and bright colors, which appealed to the desires of my client and resulted in an image that was charismatic and gentle. I fused the main bee image with texturized balls of yarn, which helped to further soften the overall design. However, I still needed to stylize the bee image to make it appear as if the yarn was tickling the bee. I think the end product resulted in an image that showcased a happy, laughing tickle knit bee.